Ted Talks

My favorite ted talk is hands down Chip Kidd. He gets in to the real detail of how covers of books are made, and that it doesn't just take a once over thought. It should take out of the box thinking to create something so unique, someone will tattoo it onto their leg. As a book reader, i sometimes judge a book by its cover. I zero in on the detail of it and guess how long it took them to create such a jacket. Then i read it if its interesting enough of course. What he says is true; we need to hold a book to put yourself in reality.